Introducing Reppublika, the user-centric toolbox for data-driven analytics.

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Reppublika at a glance

Because its data is steered by tracking user behavior, Reppublika can rank every single online service, cross-device, according to usage and reach. It can furthermore analyse the flows of traffic between websites, and drill down to the demographic profile of each site’s users on some 40 attributes such as gender, age, education, family status, even car or pet ownership. This means you can assess each site's performance versus the competition, and also choose the best websites for running an ad campaign, based on where your particular target group (e.g. dog owners in their 30s) is likely to be found.

The Reppublika modules

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Ratings+

Ratings+ measures app and browser usage through its own, representative online research panels. Participating users voluntarily install on all their devices a specialist software tool that tracks usage across all visited services. The resulting data is extrapolated and projected across the online population, and can be access through a user-friendly dashboard that allows filtering and detailed breakdowns.

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Ratings+
for Publishers

Ratings+ for Publishers provides media agencies, planning tools and ratings services with data on reach and user structure across the spectrum of a country's online offer, all based on the user-centric tracking process of Reppublika Ratings+ — with the guarantee of our proprietary, representative online research panels and the accuracy of world-class tracking software.

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Campaign Control

Campaign Control is the ultimate control center for monitoring and optimising your online advertising campaign: it measures impressions and target group accuracy, and utilises automated viewer surveys to establish the effectiveness of your ad based on predefined Key Performance Indicators such as Recall, Recognition, Appeal and Purchase Probability. No more guesswork or waiting to assess a campaign after it is finished and the budget spent — tweak and correct in real time, see results already a few hours later.

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Story

A spin-off of market research company MindTake Research, Reppublika reaps the benefit of a team with 15 years experience in online user data collection.  When MindTake started expanding its competence to behavioral data, we realized that the kind of data we could collect was not available elsewhere on the Austrian and regional market, and could in fact provide analysts with a wealth of insight. We started developing the user-centric reach and audience measurement module „Ratings+“ first, and soon added the complementary module for real-time ad efficiency testing and campaign insights „Campaign Control“, followed by the search engine insights „Search“ module.  After six months in the pilot phase and with a select group of leading publishers, agencies and advertisers in our brainstorming inner circle, we are proud to say our customer base includes both key brands and leading media agencies in Austria and central Europe.

Mission

We aim to make data understandable, usable and accessible to people in real time.  Market research and especially data analysis always had the reputation of a black-box discipline, something very complex and full of statistics, with data often lagging reality by enough time as to make it almost irrelevant. But now, with the possibilities afforded by voluntary tracking, demographic profiling and behavioral analysis, our user-friendly dashboard toolbox allows people to make data work for them: in real time and cross-device, Reppublika allows a user to gain customer insights, do competitor analysis, improve the performance of ad campaigns,  ask questions quicker and get to the answers more efficiently.

Technology

Reppublika draws on a variety of tools and data sources — from proprietary and partner online panels, in-house software for demographic profiling and selection, cookie tracking and behavioral data tracking tools that work cross-device, to the latest statistical and data analysis methods as well as visualization aides. Depending on which one of our modules you are using at any one time, the dashboard might draw from most or all of the above — the common thread across modules is usability, and we are working to develop the dashboard in a way that allows data insights to flow from one to the other module seamlessly.

See what Reppublika can do for you

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